Demand Side Innovation: The Flexitricity Story

Flexitricity was registered as a company in 2004 with just one employee, founder Alastair Martin. With hard work and grit, the business went operationally live in 2008, helping its clients generate revenue from distributed energy assets. Headquartered in Scotland, the company now employs 130 people and is continuing to grow.

GridDuck spoke to Alastair about how demand-side energy can help keep escalating costs down and his ambitions of getting into the nascent domestic market, which would significantly broaden the company’s scope.